525 million monthly page impressions

Offline Sister Titles

Reach a wider audience with Auto Trader’s sister titles

Bike TraderReadership of 411,000. 
Circulation: 28,841 (ABC Jan – Dec 06)
Readership: 411,000 (NRS Jan – Dec 06)
Frequency: Fortnightly – Tuesday
Reader Profile:

95% male, predominantly aged 25 – 44yrs, largely craft/tradesmen, manual/factory workers and self-employed, 70% have a household income of under £30,000.

Intro:

Bike Trader is the UK’s number 1 publication solely devoted to buying and selling motorcycles and bike related products. It includes a vast range of used bikes from sports and performance to cruisers and tourers, with off-roaders and a dedicated Scooter section.

Top MarquesReadership 50,800. 
Circulation: 25,450 (ABC Jan – Dec 06)
Readership: 50,800 (Publisher’s statement)
Frequency: Fortnightly – Tuesday
Reader Profile:

91% male, predominantly 25-44yrs, self-employed and professional/senior management, household income from £25,000 up to £80,000

Intro:

Top Marques magazine is the market leading publication for buyers and sellers of prestige and luxury vehicles. It is packed with glossy pages of good looking, high performance motor vehicles from Bentley and Jaguar through to Porsche and Ferrari. Top Marques also includes approved used sections from leading luxury car manufacturers.

Truck & PlantReadership 57,042. 
Circulation: 19,014 (ABC Jan – Dec 06)
Readership: 57,042 (Publisher's statement)
Frequency: Weekly – Tuesday
Reader Profile:

Predominantly male, varied age range from 26 – 84 yrs, most common age group being 36 – 44 yrs, largely small business owners and those working in the Farming, Plant Machinery hire and Haulage industries, household income of $pound;15,000 – £45,000

Intro:

Truck & Plant Trader is the largest leading specialist magazine solely dedicated to buying & selling commercial vehicles and plant machinery in the UK and Eire. It includes a weekly industry news section, covering road vehicle tests and up-to-date news stories..

Motorhome & Caravan TraderReadership 24,500. 
Circulation: 7,116 (Publisher's statement)
Readership: 24,500 (Publisher's statement)
Frequency: Fortnightly – Wednesday
Reader Profile:

 

Intro:

Motorhome & Caravan Trader is the UK's only publication wholly dedicated to buying and selling caravans, motorhomes, American RVs, holiday homes and related accessories and services. The magazine includes an events diary, with up-to-date shows throughout the UK, along with listed clubs and organisations.

Farmers TraderReadership 100,700. 
Circulation: 40,000 (Publisher's statement)
Readership: 100,700 (Publisher's statement)
Frequency: Fortnightly – Wednesday
Reader Profile:

 

Intro:

Farmers Trader provides unrivalled access to the best deals on used agricultural machinery and equipment throughout the UK. It is the only farming magazine entirely dedicated to buying and selling tractors, farm equipment and other related services and accessories.

Classic AmericanReadership 28,222.
Circulation: 18,500 (Publisher's statement)
Readership: 28,222 (Publisher's statement)
Frequency: Monthly
Reader Profile:

 

Intro:

Launched as the only title devoted to the owners and enthusiasts of American vehicles in the UK, Classic American is the leading marketplace for American car enthusiasts to trade vehicles, parts and accessories.

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