Online Ad Delivery & Timelines

Delivery contacts:

All creatives should be supplied to our ad trafficking team at atd.admanager@autotrader.co.uk

Any technical queries should be emailed to your Agency Executive at atd.admanager@autotrader.co.uk

Requests for reports should be made to davinder.sahota@autotrader.co.uk or claudia.cornet@autotrader.co.uk

Delivery method:

• GU hosted Gif: Send gif file and clickthrough URL.
• GU hosted Flash: Send SWF file using clickTag click tracking method, backup gif and clickthrough URL. The ActionScript should contain the following: on (release) { getURL(clickTag, "_blank");
• Third party hosted: - We accept JavaScript code from all major ad serving platforms. Please include detailed implementation instructions.

Delivery timelines:

Please allow 1 day lead time for ad served creatives and 2 days for 3rd party. “Intelligent” ads that interact with the site require 1 week for testing integration.