Online Ad Formats and Specs

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

All sound must be user click activated. All ads must click into a new browser window. We target all rich media ads to all versions of IE and Firefox unless otherwise instructed.

Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end.

All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing). We will not carry any form of advertising that is deemed to be misleading or confusing to our users. We accept all versions of Macromedia/Adobe Flash up to version 7

Requires third party hosting. Ads served through an IFRAME so require you to provide JavaScript tags only. Expandable creative is supported from the following third parties (other third party ad code will require technical time): Tangozebra; Eyeblaster; Atlas RM.

We target all rich media ads to all versions of IE and Firefox unless otherwise instructed. Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end. Rich media campaigns are subject to testing. We accept all versions of Macromedia/Adobe Flash up to version 7

All expandable creative requires editorial approval. Creative must contract on roll-off. All sound must be user click activated. All ads must click into a new browser window.

We will not carry any form of advertising that is deemed to be misleading or confusing to our users.

Requires third party hosting. Ads served through an IFRAME so require you to provide JavaScript tags only. Expandable creative is supported from the following third parties (other third party ad code will require technical time): Tangozebra; Eyeblaster; Atlas RM.

We target all rich media ads to all versions of IE and Firefox unless otherwise instructed. Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end. Rich media campaigns are subject to testing. We accept all versions of Macromedia/Adobe Flash up to version 7

All expandable creative requires editorial approval. Creative must contract on roll-off. All sound must be user click activated. All ads must click into a new browser window.

We will not carry any form of advertising that is deemed to be misleading or confusing to our users.

Requires third party hosting. Ads served through an IFRAME so require you to provide JavaScript tags only. Expandable creative is supported from the following third parties (other third party ad code will require technical time): Tangozebra; Eyeblaster; Atlas RM.

We target all rich media ads to all versions of IE and Firefox unless otherwise instructed. Gif ads targeted to all browsers unless otherwise instructed. For rich media a backup gif must be provided for all creatives. For all rich media campaigns we need the name of a technical contact at your end. Rich media campaigns are subject to testing. We accept all versions of Macromedia/Adobe Flash up to version 7

All expandable creative requires editorial approval. Creative must contract on roll-off. All sound must be user click activated. All ads must click into a new browser window.

We will not carry any form of advertising that is deemed to be misleading or confusing to our users.

A clear and labelled close button on the top right of the creative is required. JavaScript tags only. Creative must time out after 10 seconds. Sound should be off by default and be activated by user. Sound must be switched on/off by user control. All ads must click into a new browser window. Auto Trader reserves the right to change the ad position. Creative subject to editorial approval. Creative should be trafficked through Eyeblaster or Tangozebra. We will not carry any form of advertising that is deemed to be misleading or confusing to our users.

Modifications to HTML subsite will not be made by Auto Trader. Accipiter Ad Serving Solution is used