Online Campaign Planning

In the process of carrying out their car research on autotrader.co.uk consumers create the ideal platform to allow us to target their behaviour.  Auto Trader buy into rafts of off-the shelf reporting tools - Comscore , Nielsen Netratings, Hitwise, Adrelevance,  Ad dynamix, TGI, TGI.net, BMRB,  BRAD and Mintel and use these to ensure we fully understand our audience and our competitors. We use this intelligence to offer you a variety of solutions to reach your target audience. Target by:

• Demographics - age and gender targeting on registered users

  With 5 million registered users, target your audience by age or gender to suit your required demographic. You can also target certain demographic groups according to the type of car they are most likely to be looking for.  For example a housewife of a young family who is the main shopper for Child goods, family clothes and holidays will most likely search for a Mondeo, Golf, 3 Series, S-Max or Laguna.  Read more about our audience reach »

• Cookie targeting- Finance and Insurance

  With many unique visitors to our insurance and finance pages we offer cookie behavioural targeting across autotrader.co.uk site.  We can serve finance and insurance ads to users who have previously been to the autotrader.co.uk finance and insurance sections of site.

• Geographic targeting

  All 86 million searches carried out on autotrader.co.uk require a postcode by default. Therefore you can target geographically based on postcode. Target adverts by TV area, conurbation, city, town, village and street.

• Location targeting on mapping

  Visitors use Auto Trader maps to find locations of dealerships to buy cars. Locations of Petrol Stations and stores can embedded in Maps.  Therefore we offer geographic display advertising opportunities and print off opportunities

• General and search targeting

  You can target your ad to general sections of the site, including our home page, New Cars home page and editorial content.
  Also the search functionality of autotrader.co.uk allows to use any field of the search to reach an audience by Make, model, price and location or to target motoring competitors.