October 2008 News Archive

Whilst it’s all doom and gloom in the papers, our research suggests that, whilst budgets may be tighter, there are still a significant number of motorists looking to purchase both cars and financial products.

Auto Trader, the UK’s no 1 motoring website and magazine, has signed another major advertising campaign deal with Chrysler, following successful campaigns on AutoTrader.co.uk in March and May.

Auto Trader, the UK’s no 1 motoring website and magazine, has announced a new, engaging advertising campaign with Liverpool Victoria insurance using 3M’s Post-it® Notes – a brand new advertising initiative, never before done with a classifieds magazine.

Auto Trader, the UK’s no 1 motoring website and magazine, has won two categories at the Manchester Big Chip Awards 2008 for the ‘Best Use of Technology’ and ‘Best from Warrington and Cheshire’, quoting ‘Best User Experience for Search’.

Demand for smaller, more fuel efficient cars is growing, reflecting motorists’ concern about the cost of owning and running bigger vehicles, according to new data from Auto Trader, the UK’s no 1 motoring website and magazine.

Top Marques, the UK’s leading publication for the buying and selling of prestige vehicles with a minimum price tag of £8,000, is to revamp its website and magazine and relaunch in July 2008, to coincide with its presence alongside Auto Trader at the Motor Show.

Auto Trader, the UK’s no 1 motoring website and magazine, has today released new research from over 13,000 motorists*, which shows that its magazine readers have a budget of £7,168 on average to spend on their next car, with AutoTrader.co.uk users having a budget of £9,939 on average – over £5,300 more than the UK average of £4,553**. (*Source: Auto Trader, April 2008, 13,237 respondents). (**Source: BCA Used Car Report 2007).

Auto Trader, the UK’s no 1 motoring website and magazine, has launched its display advertising offering on its WAP site, with excellent initial results for clients such as O2 and Auto Glass.

Auto Trader, the motoring magazine, is taking its digital sales in-house from March 1. The move allow agencies to deal directly with the motoring website in when developing campaigns for their clients.