May 2008 News Archive

Still under construction, the Auto Trader research repository is set to launch in June, so look out for your user name and password email shortly.

It’s official. Auto Trader’s £15 million rebrand investment is making the world of advertising even easier. The results are back and counted; in March 2008 we achieved a record breaking 10.3 million unique users.

Auto Trader is now offering a behavioural targeting solution which allows advertisers to serve ads only to users who we have qualified as being interested in insurance.

A survey of 5000 Auto Trader users has revealed that 60% of users researched insurance and finance online before purchasing and 50% admitted to having bought insurance online in the last 12 months.

Last month, TFL booked 750,000 expandable skyscrapers targeting young drivers in the London area, for their current young driver campaign.

According to a recent survey 55% of autotrader.co.uk users have purchased electrical goods online, whilst 43% buy holidays online. Research carried out in March 2008 sampled 5000 Auto Trader users to shed light on their non-motoring online buying habits.

As a taster for the forthcoming video channel being introduced on autotrader.co.uk the editorial team has kicked off Auto Trader video reviews with a glowing report on the new Honda Accord Tourer.

In support or the Audi Approved Used push in April, Mediacom have booked all inventory against Audi used car search results.

There are 120,000 monthly unique users who visit the Auto Trader Insurance centre whilst in the process of researching and planning their car purchase.

The Auto Trader New Car search facility has cemented its position as the biggest in the country by reaching a million searches per month.

Over quarter of million small company owners and MDs of small businesses visit Van Trader every month online.