Audience Profile

Auto Trader and autotrader.co.uk both have mass audience reach – combine the two, and your campaign has the potential to be seen by almost ten million motorists.

Learn more about our online audience

Learn more about our offline audience

We are continually learning about our audience and appraising what the UK motorist wants, through our dedicated Market Intelligence and Business Intelligence teams. They use a raft of off-the shelf reporting tools such as Comscore, Nielsen Netratings, Hitwise, Adrelevance, Ad dynamix, TGI, TGI.net, BMRB, BRAD and Mintel to ensure we have the latest information about both our audience and our competition.