Audience Profile Offline
Advertising in Auto Trader magazine offers you wide reach with a reader base of 1.46 million nationally. Over 65% of these readers plan to buy a vehicle in the next 2 months, indicating real spending power. (Car Purchasing Survey 2007)
Gender profile.
We have a well established male audience and loyal readership with 75% of them reading Auto Trader 'almost always' or 'quite often'.
NRS 2007 Q307 (OCTOBER 2006 - SEPTEMBER 2007)
| Sex: Men | Sex: Women |
|---|---|
| 81% | 19% |
Gross Income
Almost 80% of Auto Trader readers are made up of social grade bracket B, C1 and C2.
NRS 2007 Q307 (OCTOBER 2006 - SEPTEMBER 2007)
| Social Grade Of Cie: A | Social Grade Of Cie: B | Social Grade Of Cie: C1 | Social Grade Of Cie: C2 | Social Grade Of Cie: D | Social Grade Of Cie: E |
|---|---|---|---|---|---|
| 1.77% | 14% | 33% | 27% | 18% | 6.66% |
For more information about our user profile please contact our offline sales team for more information.
Resource repository
Plan or pitch your campaigns more effectively with our research repository. Housing many surveys on an array of topics - get a taste of consumer opinion.
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Sister Titles
Read more about reaching different audiences with Auto Trader's sister titles.
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