Audience Profile Online

Advertising on autotrader.co.uk provides you with wide reach but more importantly a chance to interact with users that are in the buying and selling mindset. Whether you are looking for blanket coverage or to target a specific group, we can help.

Broad Age Demographic

We have a wide range of age groups visiting our site, with a strong youth and parental audience, from internet novices to experts.

Comscore Sept 2007

Gender profile.

As you would expect, we have a well established male audience, however you might like to know that we have a growing female audience. Auto Trader is the No.1 motoring website visited by women in the UK, with 1.7 million unique female visitors per month, this means we reach more females than ASOS.com, John Lewis.com and Friendsreunited.co.uk.*

Dwell Time

Users on Auto Trader spend an average of almost 16 minutes on the site. This is longer than facebook.com, eBay.co.uk and BBC.co.uk.*

* ComScore Nov 2008 (all sources on the profile page should change to read ComScore Nov 2008)

For more information about our user profile please contact our online sales team for more information