Our Brand

With our 30 years’ experience, we're creating a whole new world for your clients. Auto Trader's new ad campaign is helping us change from being a channel for people to buy and sell new and used cars, to becoming a place that incorporates everything automotive. From news, reviews and information to advice and forums. Announcing this seismic shift in Auto Trader's offering, will be our biggest and boldest advertising campaign ever: £15 million worth of TV, radio, online and ambient advertising, and an unforgettable world populated by quirky, memorable characters.

We're also taking the opportunity to give Auto Trader a whole new look, with a revamped logo and eye-catching graphics. We have even improved user navigation, making it easier for people to find their new car – as well as finding all the information that will keep them on the site and exposed to your advertising for longer.

Key facts of the campaign:

• It will be seen by 92% of the UK adult population during the launch burst. Commercials will be aired during a wide range of programme genres – sport, documentary, films, comedy, drama – ensuring a broad demographic spread.
• A heavyweight radio campaign will feature on key national and local stations, reaching one third of all UK consumers.
• Online advertising will reach more than 20 million consumers, driving up to 2 million to the website.
• We'll be blitzing petrol station forecourts, with ads appearing everywhere from shop doors to fuel nozzles.
• 40% of UK drivers will be exposed to the forecourt activity.

Your clients should be leveraging this massive exposure. Find out how they can by contacting Auto Trader.