Watch our new TV Advert!
We remain the most visited automotive site in the UK and continue to invest in growing the number of potential car buyers you can reach through Auto Trader.
Our new marketing campaign kicked off on New Year's Day, aiming to deliver the biggest audience and largest number of ad views to autotrader.co.uk and ultimately, guide more potential buyers to your brand. Live across both TV and digital, we expect to see our ad reach 86% of our core audience over the first 3 months of 2016.
The thinking behind the campaign.
It aims to educate car buyers on how we can help them to research and search for their next car as well as understand the value of their current one. This ad is 30 seconds long and will be complimented by a series of 10-second ads which go into more detail about the specific products we offer. Our digital activity is always live but will increase to support the TV campaign.
If you have any questions, please feel free to speak to your Account Manager.
Watch it now below: