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  • Using data and creativity to reach the right audience, at the right time and with the right message.

  • What’s the real reason more and more consumers are staying away from the traditional forecourt?

    See our latest research

Harness the power of our data and insights to keep your brand ahead of the pack. Explore the latest automotive market insights, newest car buying trends and how technology is changing the buying journey.

The automotive market

What do prospective buyers really think about the future of the motor industry?

Learn more about the market
Car buyer behaviour

Is it time to say goodbye to the traditional forecourt?

Learn more about behaviour
Trends and technology

See how technology is changing the way consumers search and buy cars.

Learn more about trends

The undecided car buyer’s journey

We commissioned an independent research company to help us better understand consumer’s paths to purchase. We found that over 60% of prospective buyers consider three or more marques, giving you the opportunity to influence their decision at the beginning of the car-buying journey.