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Car buyer behaviour
Is it time to say goodbye to the traditional forecourt?
Today, half of consumers visit just one dealership before buying a car, reducing the influence retailers can have on prospective buyers. So what’s changed?
Over two thirds of motorists are searching for a new car between 6-9pm and 57% of buyers expect a response within just 4 hours, even if it’s outside traditional working hours.
How are they browsing?
59% of Auto Trader users now use their smartphone to search for cars, that’s 6.5x higher than in 2010. And those who employ smartphones during the buying process purchase their car quicker on average.
How are they converting?
9 in 10 Auto Trader users visit retailer websites before stepping onto forecourts, with 45% of those only calling a salesperson when they feel ready to purchase.
Auto TraderQuarterly Buying Survey (Apr-Jun 2015)
Our 6th report shows a more detailed picture of the latest consumer trends and attitudes, helping us to gain a better understanding of the market and predict future fluctuations around new/used car sales.
Research study using the Auto Trader audience examining the expectations of car buyers from dealers in terms of how present their vehicles to how quickly they expect a response.
The Car Buyer Journey 2014
One of the largest consumer journey studies in the UK, tracking new car buying behaviour across all touchpoints from beginning to end allowing us to understand how their attitudes correlated (or contradicted) their actual behaviour.
Car Buying Diary 2014
We tracked the purchase journey of motorists on Auto Trader over a 12 week period which allowing us to understand how buying and selling were interrelated areas, as well as their interactions with manufacturer sites.
Get in touch with your Account Manager to learn more about the existing and future trends of car buyers.