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Billboard & DMPU in Discovery

Influence our audience who haven’t yet decided what type of car they want to buy.

Influence our users whilst they are researching their next car purchase.

What is it?

Opportunity to engage our audience in the consideration and preference stage of their journey based on their needs and requirements.

How it works?

Utilising our largest high impact formats targeted to the relevant discovery make and model content page.

Why this option?

Opportunity to target users whilst they are discovering which vehicle they want to buy. High impact units delivered within the relevant search and Content results. Highly effective and visible new car advertising opportunity to a relevant and engaged audience.

Autotrader partners with third party technologies including Doubleclick to deliver efficient media buying.


Our unique audience data can help you identify, target and connect with exactly who you need to, at all stages of the purchasing journey.