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Cross-platform Known Search Owned & Competitor Keyword targeting

Use keywords to create a highly accurate and responsive campaign.

Reach engaged in-market car buyers as they search for their preferred make and model, or conquest competitor models by harnessing our powerful integrated search functionality.

What is it?

With 60% of our new car buyers looking for three or more models, Known Search Keyword and Comp targeting allows you to influence their shortlist and decision to purchase.

How it works?

Standard IAB units targeted to make and model and more, served seamlessly across desktop, tablet and mobile.

Why this option?

Ability to target to your own make and model keywords within the Known Search area as well as to your competitors' keywords to influence their audience’s consideration set across all devices.

Autotrader partners with third party technologies including Doubleclick to deliver efficient media buying.

Our unique audience data can help you identify, target and connect with exactly who you need to, at all stages of the purchasing journey.