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RTB General Auction

Get impressions to the right people.

Access a huge range of inventory and cherry-pick only the impression relevant to your brand.

What is it?

Efficiency. Thanks to real-time bidding, you’ll only ever have to pay the market value for your impression, which in turn removes lengthy negotiations and prevents a fixed CPM or fixed amount of ad spend.

How it works?

Ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction. With real-time bidding, you can bid on an impression and, if you win, your ad is instantly displayed on our site.

This cuts down the number of impressions wasted on the wrong users but also minimizes the need for costly and unreliable human ad buyers.

Why this option?

All standard IAB formats are available through programmatic advertising.

Supported browsers
Safari 7+
(Inc. iOS 6+)
Chrome 35+
Firefox 30+
IE 9+

We also work with over 70 of the best-certified vendors, for more information please contact the team.

Autotrader partners with third party technologies including Doubleclick to deliver efficient media buying.

Our unique audience data can help you identify, target and connect with exactly who you need to, at all stages of the purchasing journey.