Still under construction, the Auto Trader research repository is set to launch in June, so look out for your user name and password email shortly. Auto Trader is a barometer of the motoring market as the largest motoring site in the UK and our repository is a gateway to opinions of 1000s of motorist’s opinions on topics such as finance and insurance, online purchasing habits and opinions on a multitude of driving subjects.

It's official. Auto Trader’s £15 million rebrand investment is making the world of advertising even easier. The results are back and counted; in March 2008 we achieved a record breaking 10.3 million* unique users.

We aren't stopping any time soon either, you may have seen the green pastures of our new world, but have you seen the latest advert? Check out the underwater world of cars made easy and let us know what you think of seatbelt seaweed!

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*ABCe audited March 2008

Auto Trader is now offering a behavioural targeting solution which allows advertisers to serve ads only to users who we have qualified as being interested in insurance. Our new cookie targeting allows us to identify in-market users who have been to the insurance centre and re-target them across autotrader.co.uk.

A survey of 5000 Auto Trader users has revealed that 60% of users researched insurance and finance online before purchasing and 50% admitted to having bought insurance online in the last 12 months.

Any given month one twelfth of the unique users visiting Auto Trader are in the market to buy or renew their insurance policy. As most insurers can provide quotes up to 12 weeks in advance of a policy commencement date the effective audience for quotes is over 2.5 million uniques.

Last month, TFL booked 750,000 expandable skyscrapers targeting young drivers in the London area, for their current young driver campaign. TFL wanted to stop young drivers using excessive and inappropriate speed, and to protect vulnerable road users.* Research carried out by Auto Trader shows just how confident young drivers are with regards to speeding. 84% of under 25s thought they could handle speeds of 70mph+, with 85% admitting to speeding on the motorway and 66% admitting to speeding in built up areas.

Autotrader.co.uk provided the perfect platform to target this age group in the London area. With 2 million young drivers visiting autotrader.co.uk and geo-targeting capabilities, autotrader.co.uk ensured TFL made every impression hit the impressionable user the campaign was targeting.

*Source

According to a recent survey 55% of autotrader.co.uk users have purchased electrical goods online, whilst 43% buy holidays online. Research carried out in March 2008 sampled 5000 Auto Trader users to shed light on their non-motoring online buying habits.

The research revealed 1 in 5 users spent more than £120 online every month, correlating with industry wide online trends. Two out of three users purchased from online high street stores whilst 65% bought from online auction sites and 56% from large independent websites.

As a taster for the forthcoming video channel being introduced on autotrader.co.uk the editorial team has kicked off Auto Trader video reviews with a glowing report on the new Honda Accord Tourer. The video platform is launching in May so expect to see more reviews, manufacturer promotional content and plenty of opportunity for pre rolls and sponsorship.

To view the Honda Accord Tourer review and our new video channel click here.

In support or the Audi Approved Used push in April, Mediacom have booked all inventory against Audi used car search results. Audi remains a popular favourite on autotrader.co.uk with 5 million searches for used Audi’s every month so this is the perfect platform to reach their target audience whilst in the research and purchasing mindset.

There are 120,000 monthly unique users who visit the Auto Trader Insurance centre whilst in the process of researching and planning their car purchase. Capturing users at this vital point in the insurance buying cycle gives your advertisers the ability to get their message across to the right audience at the point when they are most susceptible to messaging.

The Auto Trader New Car search facility has cemented its position as the biggest in the country by reaching a million searches per month*. The New Car search functionality allows users to search new car stock and manufacturers to target users who are really interested in buying a new vehicle. It’s a great advertising opportunity for new car advertisers and the area enjoys high CTRs and performance.

Our New Car offering has been extended further with the introduction of the New Car homepage – recent Suzuki campaigns have netted very high click rates and response levels.

Our New Cars channel has been supported by recent content integration initiatives with WhatCar?, AOL, Sky and Tiscali. With new partners in the pipeline, searches in the new car market through Auto Trader can only continue to expand.

 *Hitbox Mar 08