In order to provide insight into our audience and help you plan your advertising better, Auto Trader Advertising Solutions have asked you what you want to know from our users. Further to your help, this month we share the results of our telecoms survey. Read on to find out more.

Achieve mass reach and frequency with the autotrader.co.uk Homepage Takeover and Skin

Advertise in Auto Trader’s supplements and you’ll stand out in a credible, premium environment tailored to reach a more specific audience of car buyers. Read more to find out how you can benefit form Auto Trader supplement advertising and target a specific audience to increase your chances of a better return on your investment.

July saw the launch of the new and improved Auto Trader mobile site. Read on to find out how we have made the world of motoring even easier than ever before

Figures released in August demonstrate that the motor industry received a much-needed boost when new car sales rose for the first time since April 2008. We look closely at the Government’s much publicised Scrappage scheme and see whether it has been an overall success.

After the success of our TV campaign, find out more about the radio offering due to launch in September with the aim of continuing to raise awareness of the Auto Trader brand and help your advertising work even harder.

Following the launch of our revamped mobile site, we give you 10 reasons why you should use a multimedia offering to reach the widest range of consumers.

Auto Trader offers you access to some of the richest and most relevant data available to help you plan and execute a successful marketing campaign.

As part of its commitment to being the UK’s number one automotive website, autotrader.co.uk have teamed up with InSkin to provide advertisers with a new creative format designed to allow users a high level of interaction and opportunities for advertisers to display video content.

Advertising with Auto Trader New Car means you can achieve an extensive reach to over 79%* of the UK internet population. Read more to find out how we can help you get more from your next advertising campaign.

Do you know how the British motoring industry is perceived by consumers? Find out the results of a survey we recently commissioned to give some insight on how your advertising can influence new car buyers.

We’re remaining the UK’s largest motoring website, so we have invested over £5 million creating the all new autotrader.co.uk. See the exciting changes we’ve made to continue to attract visitors to our market-leading site

Auto Trader can now help you to create more targeted campaigns according to demographic, following new research into the motoring audience.

Target new car buyers through Auto Trader’s exclusive Scrappage Hub.

Our audience is not as obvious as you might think. It’s not just guys interested in cars...

You may have noticed recently that Ad Trader, part of the Trader media Group, has re-launched with a glossy new website...

November 11th saw Auto Trader host a meeting of agency and manufacturer representatives to discuss Advertising Innovation in the Automotive Market.

Whilst it’s all doom and gloom in the papers, our research suggests that, whilst budgets may be tighter, there are still a significant number of motorists looking to purchase both cars and financial products.

Auto Trader, the UK’s no 1 motoring website and magazine, has signed another major advertising campaign deal with Chrysler, following successful campaigns on AutoTrader.co.uk in March and May.

Auto Trader, the UK’s no 1 motoring website and magazine, has announced a new, engaging advertising campaign with Liverpool Victoria insurance using 3M’s Post-it® Notes – a brand new advertising initiative, never before done with a classifieds magazine.

Auto Trader, the UK’s no 1 motoring website and magazine, has won two categories at the Manchester Big Chip Awards 2008 for the ‘Best Use of Technology’ and ‘Best from Warrington and Cheshire’, quoting ‘Best User Experience for Search’.

Demand for smaller, more fuel efficient cars is growing, reflecting motorists’ concern about the cost of owning and running bigger vehicles, according to new data from Auto Trader, the UK’s no 1 motoring website and magazine.

Top Marques, the UK’s leading publication for the buying and selling of prestige vehicles with a minimum price tag of £8,000, is to revamp its website and magazine and relaunch in July 2008, to coincide with its presence alongside Auto Trader at the Motor Show.

Auto Trader, the UK’s no 1 motoring website and magazine, has today released new research from over 13,000 motorists*, which shows that its magazine readers have a budget of £7,168 on average to spend on their next car, with AutoTrader.co.uk users having a budget of £9,939 on average – over £5,300 more than the UK average of £4,553**. (*Source: Auto Trader, April 2008, 13,237 respondents). (**Source: BCA Used Car Report 2007).

Auto Trader, the UK’s no 1 motoring website and magazine, has launched its display advertising offering on its WAP site, with excellent initial results for clients such as O2 and Auto Glass.

Auto Trader, the motoring magazine, is taking its digital sales in-house from March 1. The move allow agencies to deal directly with the motoring website in when developing campaigns for their clients.

Still under construction, the Auto Trader research repository is set to launch in June, so look out for your user name and password email shortly.

It’s official. Auto Trader’s £15 million rebrand investment is making the world of advertising even easier. The results are back and counted; in March 2008 we achieved a record breaking 10.3 million unique users.

Auto Trader is now offering a behavioural targeting solution which allows advertisers to serve ads only to users who we have qualified as being interested in insurance.

A survey of 5000 Auto Trader users has revealed that 60% of users researched insurance and finance online before purchasing and 50% admitted to having bought insurance online in the last 12 months.

Last month, TFL booked 750,000 expandable skyscrapers targeting young drivers in the London area, for their current young driver campaign.

According to a recent survey 55% of autotrader.co.uk users have purchased electrical goods online, whilst 43% buy holidays online. Research carried out in March 2008 sampled 5000 Auto Trader users to shed light on their non-motoring online buying habits.

As a taster for the forthcoming video channel being introduced on autotrader.co.uk the editorial team has kicked off Auto Trader video reviews with a glowing report on the new Honda Accord Tourer.

In support or the Audi Approved Used push in April, Mediacom have booked all inventory against Audi used car search results.

There are 120,000 monthly unique users who visit the Auto Trader Insurance centre whilst in the process of researching and planning their car purchase.

The Auto Trader New Car search facility has cemented its position as the biggest in the country by reaching a million searches per month.

Over quarter of million small company owners and MDs of small businesses visit Van Trader every month online.

Auto Trader, the on and offline motoring magazine, is setting up the Auto Trader Website Usability Awards for the motor industry in an attempt to drive best practice.

Auto Trader owner, the Trader Media Group, has appointed Naomi Lay, as its new head of online display advertising.

Auto Trader, the classified car ads publication, is to encourage young people to drive safely in its first social responsibility campaign. It claims the Don't Wreck the Ride campaign will take a "radically different approach" to safe driving campaigns.

Auto Trader, the motoring magazine, is taking its digital sales in-house from March 1. The move allow agencies to deal directly with the motoring website in when developing campaigns for their clients.