Auto Trader launches new Post-It advertising campaign with Liverpool Victoria Insurance

Auto Trader, the UK’s no 1 motoring website and magazine, has announced a new, engaging advertising campaign with Liverpool Victoria insurance using 3M’s Post-it® Notes – a brand new advertising initiative, never before done with a classifieds magazine.

For the first time ever, fully-branded Liverpool Victoria Post-it® Note tabs, which will be on branded card, will be bound into the front of the contents page and is designed to be an engaging tool for readers to use to mark the cars in Auto Trader magazine that they are most interested in. Liverpool Victoria will also appear on the Auto Trader magazine front cover, with a strip advert announcing the branded tabs.

The advertising initiative will run nationally through Auto Trader’s 12 regional editions (excluding Ireland) from 3rd July 2008 for four weeks.

Marcus Jones, Director of National Sales at Auto Trader, comments: “We are very pleased to be announcing this engaging advertising campaign with Liverpool Victoria. Post-it® Note tabs. They have never been used before in a classifieds magazine and we are looking forward to seeing the feedback and results from the campaign.”

Guy Hedger, Marketing Director at Liverpool Victoria, comments: “We are delighted to be advertising through this campaign with Auto Trader. We are excited by this unique opportunity and believe that Auto Trader’s substantial audience of motorists, via the magazine will prove to be a success for us.”