The all new and improved autotrader.co.uk

We’re remaining the UK’s largest motoring website, so we have invested over £5 million creating the all new autotrader.co.uk. See the exciting changes we’ve made to continue to attract visitors to our market-leading site-it’s packed with fresh ideas to make your advertising work even harder.

Autotrader.co.uk has been improved to help motorists search for a car the way they think about a car, and provide advertisers and dealers with new and improved features to deliver maximum response.

With the website currently in the testing phase, 5% of users have been routed to the new portal and were collating responses and feedback from these visitors, dealers and agencies, so more improvements are made to the site during this trial.

The new autotrader.co.uk will comprise of a redesign of the homepage; search results and full page classified adverts, allowing for a more contemporary look and feel, with easier navigation and greater space to showcase vehicles for sale. It’ll also be more user friendly, with more powerful aesthetics – all designed to increase dwell time.

It will also feature new ad formats and other innovations as the site expands and grows throughout 2009 and beyond, with the aim of ensuring maximum ROI – bringing more motorists to advertisers.

With the updated website now approaching the end of its testing phase, stay tuned for details of the full release coming soon!