November 11th saw Auto Trader host a meeting of agency and manufacturer representatives to discuss Advertising Innovation in the Automotive Market. The event took place at Soho House and attendees were treated to a variety of presentations, including the latest insights into UK motorist buying behaviour courtesy of Auto Trader Market Research Director, Nick King.

There was some lively debate about the role of mobile and recent developments in this area, and Martin Connolly of Adgenie was also in attendance to showcase his organisation’s innovative work around dynamic display.

You can find a copy of the presentations to download here (12 MB). If you’d like to be involved in any upcoming events and discussion we are hosting, visit the sales team pages and let us know!