Auto Trader Homepage Takeovers

Auto Trader homepage takeovers accelerate the performance of campaigns on the site, offering the advertiser exclusive and impactful brand exposure directed at 350,000* unique users each day.

This advertising format has already proved successful on autotrader.co.uk through a variety of campaigns for both manufactures and lifestyle brands alike. In July, Google booked a homepage takeover with Auto Trader to tie in with their latest Chrome Browser launch campaign. This campaign reached the 16,000 clicks mark, with a click-through rate of nearly 3%!

In April, a Fiat homepage takeover campaign promoting the manufacturer’s Scrappage scheme received a tremendous response, with visitors peaking from autotrader.co.uk at 25% from the 25th – 27th April 2009, overtaking Google visitors, which attracted 23% during the same period, What Car visitors (less than 2%) and MSN visitors (less than 1%).

With the launch of the new Auto Trader 2.0 website in September, the home page takeovers are set to play a huge role in branding and DR campaigns by combining the page background, MPU and an improved, larger leader board, taking the already successful takeovers to a next level.

Sources: Auto Trader internal stats 2009

To find out more about how your advertising can benefit from the homepage takeover, please contact your rep today.