Auto Trader Radio Campaign

After the success of our TV campaign, find out more about the radio offering due to launch in September with the aim of continuing to raise awareness of the Auto Trader brand and help your advertising work even harder.

You may have seen our ‘World of Cars Made Easy’ adverts back on your TV screens over the last month, and following on from the success of this campaign, we are continuing to raise awareness of our brand by launching a radio campaign planned to run between the 2nd and the 27th September (Wednesday to Sunday only).
The schedule means that the 30 second advert should be hitting 20,987,000 individual adults over the period with at least 41% of adults in the UK hearing the advert at least once.

With over 35% of adults hearing the advert an average of 10.8 times over the campaign period, the total impacts (ie the total amount of times this is heard) will average at a whopping 355,466,000 times. All this penetration helps us to remain at the forefront of consumers minds and reaffirm us as the one stop shop for all things motoring.

Source Mediacom internal stats July 09