Auto Trader Supplement Programme

Advertise in Auto Trader’s supplements and you’ll stand out in a credible, premium environment tailored to reach a more specific audience of car buyers. Read more to find out how you can benefit form Auto Trader supplement advertising and target a specific audience to increase your chances of a better return on your investment.

Auto Trader supplements contain news, reviews and buying advice that increases readers’ dwell time and help adverts achieve stand out. They are in a traditional editorial format opposite relevant content that will attract the readers’ eyes and achieve better standout.

With over 97%* of Auto Trader readers reading our supplements every month, and more than half keeping them for products and services they may be interested in, your adverts will have an even longer life span and increase awareness of your brand. The fact that Auto Trader has a loyal audience with 76%* of all readers agreeing that they will continue to use the magazine and 17%* of these will use it more in the future shows that your advertising will continue to reach a dedicated and targeted audience.

Our supplement programme topics have been planned to allow you to specifically target an audience with a particular interest in your products or services allowing for stronger cut through and more response for your advertising. This is reinforced by the fact that over 76%* of all Auto Trader readers have been prompted to buy a product they have seen advertised or reviewed in a supplement.

The programme for the next year is as follows:
September 09 – Family Cars
October 09 – Family Drive
November 09 – The Business
December 09 – Christmas Guide
January 10 – Used Guide
February 10 – New Car
March 10 – The Business

To find out more about Auto Trader supplement advertising and how it can suit you, contact your rep today.

* Auto Trader Supplement programme December 08