Auto Trader.co.uk Attracts 1.7 Million Women Every Month

Our audience is not as obvious as you might think. It’s not just guys interested in cars. We’re evolving our offering all the time and this is attracting people from all walks of life to our site. After all, you don’t have to be a petrol-head to own a car, and this is reflected in our audience.

The gender split of our users is 59% male and 41% female. That’s more even than many major motoring portals such as AOL Auto, Yahoo! Cars and many others. Our users also have a higher income than the users of major portals.

We’ve got all sorts of insights that will surprise you about Auto Trader.co.uk. Contact your account manager today to find out more or just for a chat about your objectives.