Auto Trader’s New Cars area reaches 1,000,000 searches in March

The Auto Trader New Car search facility has cemented its position as the biggest in the country by reaching a million searches per month*. The New Car search functionality allows users to search new car stock and manufacturers to target users who are really interested in buying a new vehicle. It’s a great advertising opportunity for new car advertisers and the area enjoys high CTRs and performance.

Our New Car offering has been extended further with the introduction of the New Car homepage – recent Suzuki campaigns have netted very high click rates and response levels.

Our New Cars channel has been supported by recent content integration initiatives with WhatCar?, AOL, Sky and Tiscali. With new partners in the pipeline, searches in the new car market through Auto Trader can only continue to expand.

 *Hitbox Mar 08