More solutions for your advertisers - British International Motor Show 2008 Microsite

 

 

The new Seat Ibiza SportCoupe exclusively sponsored the AutoTrader Motor Show Microsite throughout July and August. The microsite carried exclusive content surrounding the show, covering the best of the 600 cars and 60 car marques on display using a combination of videos, photos and reviews.

 

The site took advantage of Auto Trader’s new technology, which allows us to build premium, quality content microsites such as the one created for the Motor Show. Seat benefited from display advertising positions including MPUs, leaderboards and pre-roll video. The site enjoyed 8,500 unique users with click through rates of up to 1.85%.