Multi Media Offering

Following the launch of our revamped mobile site, we give you 10 reasons why you should use a multimedia offering to reach the widest range of consumers.

As part of its commitment as being ‘The World of Cars Made Easy’, Auto Trader now communicates to its audience through the magazine, online and more recently through its revamped mobile site. All these channels compliment each other due to the fact that buyers will use the different media for different things. This ensures that your advertising will reach a wider and more dedicated audience than any of our competitors.

Top 10 reasons to use multimedia offering
1. Auto Trader magazine is the UK’s number 1 motoring magazine as well as being ranked in the top 10 most read magazines in the UK* 
2. Autotrader.co.uk is the UK’s number 1 automotive website - customers spend more time online per visit than any other websites other than Microsoft Sites**
3. Not all car buyers know what they want - the magazine lets you browse without any preconceptions.
4. The magazine is seen to be local, as not all car buyers want to search nationally
5. Auto Trader has twice the amount of Unique Users than the nearest competitor**
6. 40% of all magazine readers also visit autotrader.co.uk within their buying process†
7. Our audience use different media for different things eg research, finance, insurance
8. Thursday sees the highest click through on the website (this being the magazines first day of sale)
9. Unique media opportunity – maximise your reach and hit 10million car buyers
10. No other competitor can offer this level of reach

Sources:
*NRS Jan – Dec 08
**comscore May 2009
†TGI Sept 07