New Cars 

With over 4,500* brand new cars advertised on our website and 327,000 new car only searches taking place in March alone, Auto Trader is consistently proving to our audience that we are more than the leading used car market place, we are a new and used car market place.

As well as a separate ‘new cars’ search function on autotrader.co.uk, Auto Trader magazine also has a New Car and Van section which is supported with in depth editorial, buying advice and manufacturer offers, and is designed to reinforce Auto Trader’s slogan of the ‘World of cars made easy’.

Results of a recent New Car reader survey indicate that a large percentage of the Auto Trader audience are still looking to buy new cars despite the current climate, with a third of our users expecting to buy a new car within the next three months** The fact that over 60% of our user base earn over £35,000 p.a, further demonstrates our audience have strong spending power***

In the last year, we have reviewed over 150 new cars and over 21 manufactures, including Volkswagen, Ford and Jaguar, have used Auto Trader as a platform to launch their new models, reinforcing our position as a respected new car source.

With an audience 100% dedicated to buying and selling, manufacturers and advertisers know that coverage and reviews on our site impacts on their bottom line.

Stay tuned for details on how we’re developing the way we profile new cars, but in the meantime, why not contact your account manager to find out how we’ve delivered response for new car manufacturers in the past.

*Hit Wise data March 2009
**Auto Trader New Car Reader Survey January 2009
*** ComScore September 08