New Creative Advert Format from Auto Trader

As part of its commitment to being the UK’s number one automotive website, autotrader.co.uk have teamed up with InSkin to provide advertisers with a new creative format designed to allow users a high level of interaction and opportunities for advertisers to display video content.

Auto Trader has partnered with InSkin, the new rich media ad format designed for online video, to provide our advertisers with a high impact, interactive new creative format within Auto Trader’s editorial section. The new format will wrap around the image slideshows which accompany Auto Trader’s wealth of editorial content which has seen a 7.4%* year on year increase in monthly users.

InSkin allows users to click on the creative frame of the slideshow which displays new car launches and spy shots, effectively launching a microsite within the same screen. The microsite allows a high level of interaction with opportunities for advertisers to show video content, book drive test drives and request brochures.
Contact your rep to find out more about how this new tool can benefit you.