TFL target young Londoners with safe driving message.

Last month, TFL booked 750,000 expandable skyscrapers targeting young drivers in the London area, for their current young driver campaign. TFL wanted to stop young drivers using excessive and inappropriate speed, and to protect vulnerable road users.* Research carried out by Auto Trader shows just how confident young drivers are with regards to speeding. 84% of under 25s thought they could handle speeds of 70mph+, with 85% admitting to speeding on the motorway and 66% admitting to speeding in built up areas.

Autotrader.co.uk provided the perfect platform to target this age group in the London area. With 2 million young drivers visiting autotrader.co.uk and geo-targeting capabilities, autotrader.co.uk ensured TFL made every impression hit the impressionable user the campaign was targeting.

*Source