The All New Auto Trader Mobile

July saw the launch of the new and improved Auto Trader mobile site.
Read on to find out how we have made the world of motoring even easier than ever before.

According to recent research, there are now 47 million mobile phone users in the UK, with mobile internet users representing a third of the total internet populationˆ.

At 93%, mobile is the most penetrated form of telecom in the UK household above internet at 67% and broadband at 58%*.
This market demand is mirrored by Auto Trader Mobile. In the year since its launch, we have seen growth of over 1,000% from 40,000 page impressions in July 08 to over 7.8 million in July 09**. 

At Auto Trader, we are continually striving to enhance our users' experience by providing new and innovative products that make their interaction with our brand as easy as possible. In July we launched our revamped mobile site by giving it a whole new look and feel in terms of content and functionality. Search features are now available to include daily auto news feeds, editorial features and car reviews all of which include pictorial content. The core search function has also been improved with the option for users to save specific car searches and add personal comments, and search prompts have been enhanced to help users to efficiently narrow their search on the move.
In only a month since its launch, searches have increased by 1,403% and visits have risen by 1,369% which further emphasises the growth of our mobile platform as a way of reaching audiences***.

With over 65%† of our users being smart phone users, we have created 3 different types of Auto Trader Mobile website to provide the best experience for all users – an iPhone site, an XHTML site and a basic text site.

Jason Biffin, E Commerce Director said: “Mobile is one of the most exciting digital developments in the motoring industry and we are embracing this revolution for the benefit of both consumers and advertisers. We’ve spent the last 12 months researching and learning to create a more advanced platform that connects advertisers to our responsive audience. 

The mobile site will work in unison with both autotrader.co.uk and Auto Trader magazine making it easier for consumers to access us at any time. With the support of a heavy-weight marketing campaign, we’re working to deliver a mobile offering that addresses the core needs of both advertisers and motorists.”

Why not try Auto Trader Mobile for yourself? Contact your rep today to find out how you can access it and the different ways your client can benefit through mobile advertising.

Sources:
ˆComScore M:Metrics, April 2009
* Ofcom August 08
** Auto Trader internal data July 2009
*** Auto Trader internal data August 2009
† AT Mobile survey August 09