Trader Media Group hires ex-Apprentice star

Autotrader owner, the Trader Media Group, has appointed Naomi Lay, as its new head of online display advertising.

Lay will manage the publisher's display advertising team tasked with the responsibility of fulfilling the Group's online display strategy over the coming years.

Earlier this year Lay came to the country's attention as a candidate in the BBC's TV hit series, The Apprentice. Naomi was "fired" in the 10th episode of 12.

She will be report to Jason Biffin, ecommerce director at Trader Media Group. He said: "We are delighted that Naomi has taken on the new role of head of display advertising. She has a very high profile within agencies and has sold to most of the major groups including Carat, Zenith, Mindshare, Initiative, i-level and BJK&E.

"With Naomi in her new role, we are confident that the ecommerce team will continue its massive success and uncover an ever greater wealth of opportunity."